I don’t know about you, but sometimes I get into a creative slump. That’s when I have to find something whether it’s  music, videos, art, or food (usually peanut butter cups) to get me going again. My husband recently sent me this video and I really learned a lot after watching it.

The video is a talk by Michael Bierut – a graphic designer that has worked for companies such as – Disney, Motorola, Yale School of Architecture, New York University, and the Fashion Institute of Technology.  In the video, Michael describes his creative process…

5 Secrets Summarized:

1. Listen first, then design
2. Don’t avoid the obvious
3. The problem contains the solution
4. Indulge your obsessions
5. Love is the answer

I really learned a lot from this video and it gave me a whole new perspective how and why I create… I hope you enjoy!